We’re launching an exciting new chocolate bar – made entirely with Ruby chocolate. Until now, chocolate enthusiasts had a choice of milk, white or dark chocolate – this has now changed with the launch of this exciting new variety of naturally pink chocolate.

“We’re excited to be working with this new chocolate” said Lori Whinn, Coco Pzazz founder “Ruby chocolate is naturally dark pink and is fully of berry fruit flavours. It is entirely natural – without any added colourants or fruit flavours. It is a delicious new discovery and we’re proud to be able to launch our new 80g Ruby Chocolate Bars in Mid-Wales”

“We can’t wait for chocolate enthusiasts to taste Ruby chocolate and to tell us what they think – there has been an amazing amount of anticipation, and, if our customers think that it lives up to the hype, we’ll be making more products based around this eagerly awaited ingredient in the future”

Unlike white chocolate, there is no debate about whether Ruby is a real chocolate – with an impressive cocoa content of 47% it compares very favourably with the most chocolatey milk chocolates.

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